Visitors of Dubai Frame will have to book their tickets through an app to see the city’s major landmark scheduled to open next month, a senior official said on Sunday.
Eng Hussain Lootah, Director General of Dubai Municipality, said testing and operations launch of Dubai Frame will be at the end of October, and it will open to the public in November.
He confirmed that the Dh160 million project, expected to attract two million visitors annually, is only missing the final touches.
“There will be no paper tickets, and visitors will have to go smart,” he said during a conference that announced Emaar properties as the official manager of the new landmark.
“Your smart phone will be your ticket,” said Lootah.
On Sunday, Dubai Municipality signed an MoU with Emaar properties that will link its Burj Khalifa’s “At the Top” experience with Dubai Frame, offering appropriate customer tour of the place.
Ahmed Al Matrooshi, managing director of Emaar Properties, said the company will have a specified and customized plan on promoting the frame and making it accessible to visitors and residents, using their experience with Burj Khalifa.
“Both projects (the frame and Burj Khalifa) are different, so we will be putting up a plan that will be modified regularly.”
Lootah said Emaar will incorporate Dubai Frame due to their “good experience” in utilizing Burj Khalifa as a tourist attraction. The property giant will give proposals for marketing and promotion activities, type and price of tickets, technical equipment and software as well as photography at the landmark.
The long wait is over
Launched in 2013, Dubai Frame has been delayed with the official opening slotted for 2015. More info
By Sherouk Zakaria khaleejtimes.com